Building an email list right now as you go through affiliate marketing couldn’t be more crucial. There are some serious benefits that could give you equally amazing results in the long run through your business adventure. So if you want an inside perspective as to why. And have the opportunity to begin your journey the absolute right way, then read on to find out more.
The overall outline of what having an email list could do for your affiliate marketing business
It is without doubt that having an email list is one of the most effective ways to market online in any industry. But being an affiliate marketer this could have astronomical effects on your business. By getting your visitors to sign up for your newsletter, blogs, or buy through your affiliate link, collecting an email address from them is essential.
There are so many ways in which this will benefit not only you as an individual but also your brand, your website, and your business as a whole. So let’s take a closer look at some of the things you really don’t want to miss out on.
Traffic to your website
Traffic is literally the lifeblood of your business as an online affiliate marketer. Without people coming to your site, you can have the best content but without anyone seeing it, it doesn’t matter. So having an email list through your affiliate marketing online business can help you with this.
Beginning you affiliate marketing journey
And as a beginner affiliate starting out this could seriously help to get you noticed in the online world. So how do the two go hand in hand together? Well when you have received an email sign up from a subscriber to your site, you can email them regarding any new content that you may have.
This could be a new blog you’ve written or a promotion that you’re offering to them. But the bottom line is it gets them to come back to your website. And when they come back to take a look at whatever it is you’ve given them a sneak peek at in the email, they’re back on your website giving you traffic again.
Traffic is literally the lifeblood of your business
And there is nothing more valuable to getting your website off of the ground then having traffic on a regular basis. Search engines will start to notice this to and in time start to rank your site higher because they know people are visiting it. And in turn that means that you must be offering them something that others want.
“Today is not about ‘get the traffic’, it’s about ‘get the targeted and relevant traffic’.”Adam Audette
Now imagine as your email list builds larger and larger. You’ll be getting new traffic from being ranked and through paid ads if you choose to do so. But on top of this, you’ll be receiving the regular return traffic from your loyal subscribers. So each time, this has a knock-on effect and means that your traffic will hopefully increase consistently alongside this.
Within your first year you could be receiving some seriously huge traffic. All with a little help from the all important list you started right at the beginning.
You’re in control with an email list through affiliate marketing
This might seem like an odd thing to put out there. But in the industry of affiliate marketing, email lists are one thing that you have complete control over. So let me explain more.
There are other ways of getting your website ranked and engaged with to make those important sales that you’re after. These include SEO, paid ads, and social media marketing. But the downside to these is that most of the time you have very little control over the outcome.
You see you can research SEO for your niche and website. But it’s the search engine algorithm that determines where you sit in the formula. And in turn where you’ll rank on each of those search engines. So you can do your absolute best to get ranked as high as you can, but in reality, you can only do your part in this. The rest comes down to exactly as I mentioned an algorithm. So this is out of your hands.
The same can be said for the likes of paid ads and social media. You can put your content out there for others to see and interact with but it’s their choice at the end of the day if they choose to do this.
The advantage with an email list in affiliate marketing
Now, this is where email marketing has the advantage. The reason that you have a list of emails is that each of those people liked something about you, your website, and your business. So you have significantly more control over the outcome than in any other form of marketing.
If you put an email out asking for your subscribers to check out a review on an item you’ve recently purchased and tried out. How many of them do you think will go to your website to have a look? A larger portion than if you did the exact same thing in an ad or posted it on social media.
This is because the individuals on your email list want to know more about you. They like your niche and want to find the solutions to the problems in this niche. Whether that be the best raincoat for winter, or how to start an online French lessons course. They trust you and from that, you can help them as much as they can help you.
More engaging customers
So we’ve touched on this a little already. But from your email list that you create through your affiliate marketing business, you will have a higher proportion of engaging customers who will buy from you. Statistics have shown that over 90% of first-time visitors to any website don’t intend to buy anything. They are curious to know what it is you have on your website. And yes there will be a small proportion of those that do buy on their first visit.
But if they don’t subscribe or leave you their email address for signing into something you offer, then you will have lost out on that 90% potential. In fact, it’s suggested that customers need to see three or more pieces of content from you before they will opt in to buy.
We have a blog regarding the importance of content and the different forms which you can use. So if you need any ideas take a look here.
So this is where email lists once again come into a further benefit. If you are targetting them directly and bringing them back to your offer or website each time. The more you do this, the more likely you are to get them to buy into your offer. This is a great way of email marketing and selling affiliate products.
Not only this but they can be engaging in other ways too. You could ask for comments on your blogs, sharing through social media, and much more. But the underlying point is that your subscribers will engage far more with you than those who aren’t. Surely this is food for thought?
Now imagine this for a second. Not only can you encourage your list to buy from you once, but if you can do that, you can get repeat sales too. That’s taking marketing to a whole new level.
But it’s entirely true. This is just because your list loves what you do. And if your niche is raincoats as an example. They might buy one raincoat from you for the winter months, and when you promote a summer raincoat six months later, what’s to say that they won’t think about buying this one too.
It’s through creating a relationship and trust with your email list in affiliate marketing that you can do this. Don’t try to sell in every email but as we’ve talked about many times give them value. People don’t want to see sales pitches in every email that they read, you wouldn’t so don’t expect it to be any different with your list.
However, from giving your subscribers guidance, information, and honesty through what you send. They will create that bond with you and be more likely to buy into what you do have for promotion when you do. Another great reason why email marketing works hand in hand with selling affiliate products.
Up-selling and repeat business
Similar to repeat sales but you can up the value. And when the value they receive goes up so does the price most of the time. A great example of this is going back to the French lessons. Your initial sale to a subscriber might be a book from Amazon on easy phrases to learn French. They purchased this through your affiliate link a few months ago for the retail price of $9.99.
Now though you have an online French course with a live tutor every Monday evening which is one on one with them. This course might be $1000 for ten lessons and you send an email out directly targetting your subscribers. You may have 500 subscribers on your list and say 50 of them bought the first book that you offered.
Maybe only 4 will buy into the course you are promoting as an affiliate but that is on top of their original purchase. So your list becomes a valuable part of your business. You have the option to up-sell much more effectively through an email list than through other marketing.
On average if you spend $1 through email marketing you get $44 in return. Now there aren’t many other platforms where you can get this sort of return per $1 spent. It’s a serious form of marketing and potential that you don’t want to be missing out on.
Target everyone at once with an email list in affiliate marketing
What could be more satisfying than sending one email and it reaching your whole list of subscribers? Well in the marketing world it doesn’t get much better than that. Gone are the days of having to write to each of your audience and send emails to personalize each one.
Now with the right email marketing software, you can write out one email and send it out to everyone on that list. So within a matter of a few minutes, you could have sent out a promotional email to literally thousands of people. And this could be an email that sweeps across the globe into all corners of the world. Then all you need to do is sit back and wait for the responses from those people.
Some won’t open your email at all and this is just part and parcel of any email marketing and selling affiliate products. Others will open the email but it won’t be of interest to them. But to a proportion of that list, the email will be interesting, and they’ll want to know more. And from this, you will get a number of sales from just one email being sent out.
So when we live in a world where time is so valuable to us. Just imagine going for a run or catching up with a friend over coffee. And when you check your affiliate account a few hours later, you see all the commissions you’ve received from literally five minutes of your time. How amazing would that be?
Easy with tracking results
This is yet another benefit to having an email list for affiliate marketing in the way that you can easily track your results. This can be done in many ways.
Firstly you can track how many people on that list actually open the email in the first place. This is called the open rate and you want it to be as high as possible to get the most impact. Many things determine this including the subject or headline that you write for the email itself.
Secondly, you can track the click through rate. This is when someone who opens your email actually goes through the link to see what you have to offer. It will usually take them to a landing page or an opt-in page to buy that offer that you have.
Thirdly you can check out the bounce rate from your landing pages. This is when someone chooses to leave without going any further or to any other pages on your site. So from this, you can start to work out what percentage of your email list is buying into what you’re promoting.
And this is extremely valuable information. You can start to test different ways of getting your members in your list to engage more with you then to optimize.
“What gets measured, gets managed.”Peter Drucker
And finally, you can then work out your revenue per email and conversion rate. This is super helpful to any affiliate marketer through email marketing because you know how much you are making through the emails which you are sending out. You learn how many of your subscribers are wanting to purchase from you.
And if this is low then you can look to ways of improving this through many different methods.
To conclude why throughout your affiliate marketing journey you need an email list
Having an email list while creating a business through affiliate marketing really could be the best thing that you ever do. And if you don’t have one or start creating one it could be the worst mistake that you make with your business.
From reducing your reliance on SEO algorithms, and increasing the overall value of your brand, to up-selling, and creating the all-important increase in traffic to your website. There are some extraordinary reasons why having an email list is a serious must to your affiliate business.
INeed any more top tips on getting your affiliate marketing business off of the ground? Check out our ‘15 reasons that will empower you to succeed as an affiliate marketer.’ And if you have any tips of your own, please feel free to let us know your thoughts.
I hope this has helped you to see how much of an opportunity you could have right in front of you. And that it gives you the buzz to get out there and get signed up for yourself with an email marketing service. Subscribe below to get started today, or share our post with your friends to see if it could help them to.
We hope you find our walks and adventures in the Lake District helpful. And we wish you much fun and success on bagging the Wainwrights yourself. If you want to share any stories with us all then please feel free too. Have a super day!
Hazel and Zoe
Co-Founders of True Freedom Seekers.